Austin Proper Hotel

Austin, Texas is a high-growth Sun Belt market that continues to attract institutional and private real estate capital thanks to its strong population and job growth, business-friendly environment, and deep tech and innovation ecosystem. The metro has added hundreds of thousands of residents over the past decade, with population growth consistently outpacing the U.S. average, and major employers such as Tesla, Apple, Samsung, Meta, and Oracle expanding or relocating large operations to the region, supporting high-wage job creation. This demand, combined with limited entitled land in prime submarkets and rising construction costs, underpins long-term fundamentals across multifamily, industrial, and select office and hospitality assets. While new supply in recent years has pressured rents and occupancy in certain segments, many investors view the current environment as an opportunity to enter or expand in Austin at more attractive bases, with a long-term thesis anchored in durable in-migration, diversified employment, and global brand appeal as a live-work-play destination.